We designed XD
for meaningful moments.

Story

In 2023, XD was founded by roommates in a high school dormitory. There, we saw traditional social media affect us and our peers in real time - through comparative feeds, performative sharing, and platforms that forget how real emotion is expressed. We created XD to reintroduce joy into social media.

Story

In 2023, XD was founded by roommates in a high school dormitory. There, we saw traditional social media affect us and our peers in real time - through comparative feeds, performative sharing, and platforms that forget how real emotion is expressed. We created XD to reintroduce joy into social media.

Story

In 2023, XD was founded by roommates in a high school dormitory. There, we saw traditional social media affect us and our peers in real time - through comparative feeds, performative sharing, and platforms that forget how real emotion is expressed. We created XD to reintroduce joy into social media.

Traditional platforms are killing us.

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Reels

DemandSage: As of 2025 ... a staggering 200 billion Reels were being viewed daily across Instagram and Facebook.

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Reels

DemandSage: As of 2025 ... a staggering 200 billion Reels were being viewed daily across Instagram and Facebook.

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Reels

DemandSage: As of 2025 ... a staggering 200 billion Reels were being viewed daily across Instagram and Facebook.

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Depression prone

Yale: teens ... who used social media over three hours each day faced twice the risk of having negative mental health outcomes, including depression and anxiety symptoms.

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Depression prone

Yale: teens ... who used social media over three hours each day faced twice the risk of having negative mental health outcomes, including depression and anxiety symptoms.

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Depression prone

Yale: teens ... who used social media over three hours each day faced twice the risk of having negative mental health outcomes, including depression and anxiety symptoms.

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Reached by ads

DemandSage: Instagram Reels has a potential ad reach of over 675 million. Reels have a $10 billion annual revenue run rate (2023).

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Reached by ads

DemandSage: Instagram Reels has a potential ad reach of over 675 million. Reels have a $10 billion annual revenue run rate (2023).

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Reached by ads

DemandSage: Instagram Reels has a potential ad reach of over 675 million. Reels have a $10 billion annual revenue run rate (2023).

FAQs

FAQs

FAQs

Why XD?

Privacy: your data is safe with us. Community: we help you socialize without curated pressure. Content: share whatever you want.

Is laught detection safe?

Yes, XD only enables the microphone with your explicit permission. All sound processing is completed on-device, so rest assured that no data will be collected or monetized.

What does XD mean?

"XD" is an internet slang emoticon used to express laughter. We thought it sounded catchy.

What's next for XD?

In the near future, we are planning to implement an advanced emotion detection feature to better help you understand the emotional well-being of your friends and when to send a supportive text.

Why XD?

Privacy: your data is safe with us. Community: we help you socialize without curated pressure. Content: share whatever you want.

Is laught detection safe?

Yes, XD only enables the microphone with your explicit permission. All sound processing is completed on-device, so rest assured that no data will be collected or monetized.

What does XD mean?

"XD" is an internet slang emoticon used to express laughter. We thought it sounded catchy.

What's next for XD?

In the near future, we are planning to implement an advanced emotion detection feature to better help you understand the emotional well-being of your friends and when to send a supportive text.

Why XD?

Privacy: your data is safe with us. Community: we help you socialize without curated pressure. Content: share whatever you want.

Is laught detection safe?

Yes, XD only enables the microphone with your explicit permission. All sound processing is completed on-device, so rest assured that no data will be collected or monetized.

What does XD mean?

"XD" is an internet slang emoticon used to express laughter. We thought it sounded catchy.

What's next for XD?

In the near future, we are planning to implement an advanced emotion detection feature to better help you understand the emotional well-being of your friends and when to send a supportive text.

We’re high school founders with a lived-in perspective on what social platforms get wrong.